ADVANCED UNCORRECTED PROOF:
The Escher Cycle:
Creating Self-Reinforcing Business Advantage

Introduction
Prologue
Describes the background to the book, its aims. (In full: 82 kB)
Chapter 1: What is a Business?
Outlines the book and benefits to the reader. (In full: 171 kB)

Level One: The Operational Perspective
Chapter 2: Satisfying Customer Needs
Describes how to understand customer needs, choose a set of needs to satisfy, and then bring the customers and service together. (Shown in full: 674 kB)
Chapter 3: Using Resources
Explains how to put in place a 'Business Model' that will deliver the chosen service to the chosen customers. (Summary: 151 kB)
Chapter 4: Making Money
Shows what "Making Money" means, and reveals the only four ways in which a business can make more money. (Summary/extract: 149 kB)

Level Two: The Leadership Perspective
Chapter 5: Today...
Shows how to "fine tune" the performance of the business, by balancing and aligning its three core processes. (Summary: 88kB)
Chapter 6: ...And in the Future
Describes how to get the business to successfully adapt over time, by "running to where the ball is going to be". (In full: 466 kB)

Level Three: The Strategic Perspective
Chapter 7: The Origins of Strategy
Draws a map of the economy and shows how the character-istics needed to be successful are different in each part. This explains the origins of strategy. (Shown in full: 387 kB)

Level Four: The Executive Perspective
Chapter 8: Pulling it all Together — The Escher Cycle
Shows how to mimic the forces that drive progress and create a self-reinforcing cycle of accelerating competitive advantage. (Summary/extract: 624 kB)

In Closing
Chapter 9: Conclusions
Summarises the book and looks at implications for the future. (Summary/extract: 118 kB)

Epilogue (Summary/extract: 69 kB)

Appendix: The Escher Cycle -- A Personal Example. (In full: 175 kB)

These sample chapters are stored in the standard ".pdf" format, and can be read using the free Adobe Acrobat Reader.
To download this program, click the above link or visit www.adobe.com.