Purpose and Values

Business people today are increasingly talking about purpose and values. This is partly because (as Gallup and Tesla have shown) businesses with highly engaged workforces bring superior results. And partly it is because knowing our purpose and values in a time of change brings us a level of focus, stability, and direction that delivers eight very practical benefits.

Whether or not purpose and values are currently important to you, you will probably want to know what mine are before you choose to do business with me.


My purpose is to create a generative world. At one level this means simply ‘win-win-win’. At another it means I aim to create a world that goes beyond ‘sustainable’. I bring approaches that enable leaders and organisations to grow stronger with each challenge they face. This brings competitive advantage beyond ‘sustainability’.

This underlying purpose drives the projects I choose and the attitude I bring to everything I do.


Our values shape how we go about achieving our objectives. My core values are honour, harmony, and empowerment.

What this means for you is that, if we work together, my approach will be fact-based, outcome-oriented, and focused on integrity with respect for difference. This is what “honour” means to me.

“Harmony” means I look for ways to bring different elements together to create a whole that is greater than the sum of its parts.

And “empowerment” means that my focus is to understand the unique value that you or your organisation can bring and then activate in the world. As Joseph Schumpeter described, and Apple under Steve Jobs showed, it is when we are most uniquely ourselves that we can deliver and earn the greatest value.

The impact of these values can be seen in three client quotes:

“In a very short time, Finn understood a lot of complex, unstructured information and focused it into a simple solution that was well-structured and specific to our needs.”

“Finn painted an exciting space, articulated clear value for customers, built a convincing business model to deliver that value, and communicated it all in a compelling way.”

and simply:

“Finn led me to where I wanted to be.”

To discuss how Finn might best work with you to make you or your team generative, greater than the sum of your parts, click the tab on the left of the screen or email him.