Guardian strategy, II — Advertisers

Screen shot 2014-05-12 at 11.34.30second analysis showing how thinking from my first book, The Escher Cycle, makes it easy to understand The Guardian’s apparently radical strategy.

This time the analysis focuses on understanding how their approach is transforming their relationships with advertisers, and indeed how it will transform the entire advertising industry.

http://theeschercycle.com/guardian-strategy-ii-advertisers/

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