This post on The Escher Cycle briefly explains the four fundamental Jungian archetypes uncovered by Robert Moore and Douglas Gillette, and then shows how these can help us to reinterpret leadership, and branding.
More than that, it shows that the four stages of the AUDIO Cycle of innovation are each best carried out by one of the four Jungian archetypes.
This can be useful in helping us to know where to look to find the type of work that would suit us best.
It also means that The Escher Cycle is not only a map of the flow of information and competitive advantage in the ‘real’ world. It is also a flow of information between the different psychological types or archetypes who are carrying out that work. A parallel invisible flow, whose meaning I do not yet understand/